Demand Generation Manager

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Demand Generation Manager

Type:

Full-time

Location:

Paris

Team:

Marketing

Apply now

View all positions

Company Mission

Payhawk is one AI-powered spend management platform for scaling businesses — corporate cards, expense management, procurement, and accounts payable, unified in one place. We serve finance teams across 32+ countries, cutting month-end close time and reconciling 99.7% of transactions with zero manual touch. AI runs through the platform as core infrastructure, not a bolted-on feature — and we hire the top 1% of talent in every function to keep building it that way.

Why Payhawk

Payhawk, where the bold builders make an impact.

We're not a family, we're a high-performance team — and that's deliberate. We debate, ideate, and push each other to be better, because the best ideas come from direct feedback. We've already made history as Bulgaria's first unicorn, but the ambition doesn't stop there: if you want to grow fast - own it; do not wait for it.

Give: Honest opinions, real ownership, a focus on outcomes.

Get: A front-row seat to a market leader in one of the fastest-moving industries.

The role, in one line

You will own demand generation for your region(s). You will set the pipeline plan against the regional sales target, decide which product lines to push locally and when, and brief the marketing shared services that help you deliver it.

What you will own

Regional strategy and planning

Define the demand-generation and channel strategy for your region(s), across New Business and Expansion motions and across channels.

Brief marketing shared services (Paid, SEO, Lifecycle, Content, Events) through a rolling campaign brief.

Represent your region(s) in the quarterly regional planning cycle and the weekly marketing meetings.

Prioritise initiatives ruthlessly based on go-to-market strategy, so the regional team is not spread too thin.

Own the relationship with the regional sales team.

Regional operating cadence and reporting

Lead the monthly regional review report. Report outcomes and insights, not just activities, and set out your regional priorities and strategy so leadership stays aligned.

Justify spending decisions and marketing ROI.

Bring a passionate, positive attitude that carries through the regional commercial team.

Budget

Own the regional campaign budget. Decide how to split it across demand-generation and demand-capture channels and initiatives to get the most cost-efficiency and marketing ROI.

Campaign execution

Work with the ABM lead so regional campaigns and named-account plays share campaign structure, hypotheses, personas and targeting, in line with the Named Accounts structure in the Revenue Org.

Build and maintain the framework and rules for how accounts move through the account funnel stages.

Launch campaigns fast, test relentlessly, and refine them based on real-world feedback.

Develop key campaign assets (ads, emails, landing pages), and partner with the Content team on localisation.

Orchestrate multi-touch, multi-channel campaigns, including digital ads, outbound email and gifting.

Plan regional co-marketing with the Partner Marketing lead, and align regional nurture and customer programmes with Lifecycle.

Track and analyse campaign effectiveness with Marketing Operations, and find opportunities to optimise.

Sales alignment

Work closely with the BDR team so ABM signals inform outreach and drive conversion.

Work closely with the AE team so MQLs are worked promptly and expertly, and we win the pipeline we create.

AI adoption

Lead AI adoption and use it to transform how this role works. For example:

Cut campaign build time so ads, emails and landing pages go from brief to live in hours, not weeks.

Personalise one-to-many at named-account scale, which used to need a much larger team.

Use AI that monitors and optimises live campaigns, adjusting targeting, spend and creative in real time.

How you will be measured

Northstar metric

Pipeline generated in your region(s) against the regional sales target, across new business and expansion.

Additional outcomes you will drive

MRR won in your region.

MRR and number of won Named Accounts in your region.

Pipeline from Named Accounts in your region, in step with the ABM lead.

A consistent monthly flow of “Engaged” Named Accounts.

Higher Engaged-to-SAL conversion rates, through highly relevant campaign motions.

Pipeline generated at a strong return per euro spent, with spending decisions you can justify.

What you will need

Must-have

5+ years of demand-generation experience.

Native-level French, German, Dutch, Swedish or Polish.

Fluent English.

Proven experience building marketing strategies that support an outbound motion.

A proven track record of generating demand with Enterprise accounts.

Experience building programmatic marketing campaigns.

A growth mindset: you have run high volumes of structured experiments to improve marketing effectiveness.

A hands-on approach. You will set strategy, and you will also write copy, build landing pages and test new tools yourself.

Strong leadership skills.

Strong communication and collaboration skills.

Willingness to work from one of Payhawk’s UK or European offices.

Nice-to-have

Experience in B2B SaaS or fintech.

What you will get

Recharge properly — 25 days of paid holiday + National Holidays + RTT

Change the view — a week-long exchange to London, Amsterdam, Paris, Munich, Vilnius, Berlin, Sofia, or Barcelona

Win together, celebrate together — regular team-wide events that are actually worth showing up to

Covered, properly — additional medical care

Stay in the game — a sports card, fully funded, for the gym, classes, or your sport of choice

Commute easily — a monthly travel allowance that covers getting to and from the office

Use what you build — hands-on access to the actual product you're hiring people to help build

Payhawk is an Equal Employment Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.

Wereldwijd grip op uitgaven.

Ontwerp je workflows. Automatiseer het repetitieve werk. Optimaliseer finance op elke schaal.

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Kantoren

Amsterdam

Herengracht 206-216

1016 BS, Amsterdam

London

Chancery House

53-64 Chancery Lane

London WC2A 1QS

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1245 Broadway, 17th Floor

New York, NY 10001

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Unter den Linden 26-30

10117 Berlin, Germany

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Herzogspitalstraße 24

80331 München, Germany

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Carrer de Pere IV, 64 Sant Martí

08005 Barcelona

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Luntmakargatan 22

111 37 Stockholm, Sweden

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Chmielna 73

00-801 Warsaw, Poland

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8 rue Sainte-Cécile

75009 Paris, France

Sofia

47A Tsarigradsko Shose Blvd,

Polygraphia Office Center, 1124 Sofia

Vilnius

Lvivo g. 21A

Vilnius, 09309

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Payhawk Limited, All rights reserved. Payhawk Limited is registered under company registration number 11747263, Chancery House, 53-64 Chancery Lane, London WC2A 1QS. Payhawk Debit and Credit Cards are issued by Payhawk Financial Services UAB in the EEA, Payhawk Financial Services Limited in the UK, and Cross River Bank, Member FDIC in the US.

The Payhawk Visa Debit card and Payhawk Visa Credit cards are issued pursuant to a license from Visa.