Sales Representative
Bic · Brussels
Posted on 25 October 2026
Apply on the original siteOpen in FullTime with Benefits
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Sales Representative
Brussels, BE, 1090
BIC
On site
Description:
Join BIC World, a community of brands dedicated to creating ingeniously simple and joyful products that have been part of hearts and homes for over 75 years. We are committed to growing our iconic and innovative brands by reimagining everyday essentials in new, sustainable, and responsible ways.
Our culture encourages a "roll up your sleeves and get the job done" mindset, ensuring self-starters, problem solvers, and innovative thinkers can truly thrive. At BIC World, you are empowered to take ownership of your career and use your unique perspective to make a meaningful, global impact on our mission.
Your main responsabilities will be to:
Visit a clearly defined number of established customers in Modern Mass market and the Traditional Channel (Carrefour, Euroshop, Happyland, Standard boekhandel,..) in order to develop the market share of BIC products, for categories: Stationery, Lighters and Shavers.
Collaborate with external merchandisers to ensure a perfect execution instore
Manage small retailers and regional wholesalers within the retail and B-to-B market for the categories Stationery, Lighters and Shavers
Focus on establishing working relationships with existing customers and develop the distribution of BIC products in line with the European and local sales & pricing strategy.
Ensure future business through constant and complete prospecting within your sales area.
Sales Excellence & cross selling: Optimize our product visibility on the shelves with also second placement and Improve the general presentation of the BIC brand in order to increase sales.
Introduce new products and negotiate features in customer catalogues & promotional flyers wherever possible and in the case such agreements are not centralized.
Negotiate sales conditions and new listings with local buyers in the traditional Channel, in line with the European and local sales & pricing strategy
Promote and take orders directly on the permanent assortments and special promotions/seasonal campaigns (BTS) and reply to local bids.
Act as a product specialist and inform our customers in a professional way on assortments, retail pricing, market figures and market trends in order to develop together their product category
Communicate constantly with colleagues in other departments such as Marketing & Customer Service, Sales colleagues: be alert to changes in the local market and signals coming from end users, customers, buyers and competitor activities.
Report directly to the Sales Manager D2K Belux: Inform them about your activities, results and experiences on the field.
Report all activities in a CRM tool: planning, visits, orders, audit, pictures,…
Power BI usage to track and analyze sales evolution and unlock extra opportunities.
Profile:
Higher education or equivalent by experience
First experience in Field Sales or Account Management
Dutch native with good level of French/English
Lives ideally in Flemish Brabant/Antwerpen/Limburg area
Result oriented: business and result driven with some proven sales successes
Well organized and structured approach with good administrative skills - able to work autonomously
Entrepreneurship & positive mindset: showing a real drive to accelerate sales in a challenging environment
Creative and open for new ideas
Negotiation skills
Team-player with good communication skills
Willingness to learn and develop yourself within the sales department
BIC World is an Equal Opportunity Employer. We strongly commit to hiring people with different backgrounds and experiences to help us build better products, make better decisions, and better serve our customers. We do not discriminate based upon race, religion, color, national origin, gender, sexual orientation, veteran status, disability status, or similar characteristics. All employment is decided based on qualifications, merit, and business need.
BIC World is not seeking assistance or accepting unsolicited resumes from search firms for this employment opportunity. Regardless of past practice, all resumes submitted by search firms to any team member at BIC via email, or directly to a BIC team member in any form without a valid written search agreement in place for that position will be deemed the sole property of BIC, and no fee will be paid in the event the candidate is hired by BIC as a result of the referral or through other means.
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Original posting: careers.bic.com