Business Development Specialist, Schools & Tenders

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Business Development Specialist, Schools & Tenders

Casablanca, MA, 20100

BIC

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Description:

Join BIC World, a community of brands dedicated to creating ingeniously simple and joyful products that have been part of hearts and homes for over 75 years. We are committed to growing our iconic and innovative brands by reimagining everyday essentials in new, sustainable, and responsible ways.

Our culture encourages a "roll up your sleeves and get the job done" mindset, ensuring self-starters, problem solvers, and innovative thinkers can truly thrive. At BIC World, you are empowered to take ownership of your career and use your unique perspective to make a meaningful, global impact on our mission.

JOB SUMMARY

The Schools & Tenders Business Development Specialist develops BIC's presence in education and institutional procurement channels across Morocco.

The role builds direct relationships with schools, education stakeholders and procurement decision makers, presents the value of BIC stationery products and supports national school engagement initiatives.

It coordinates with Sales, distributors and stationers to translate demand into product availability and effective commercial follow-through.

The position also monitors and qualifies public, semi-public, private and association-led tenders, supports product-to-specification matching and ensures timely access to technical and compliance documentation, with disciplined field execution and strict adherence to BIC's ethical and procurement standards.

MAIN RESPONSIBILITIES / TASKS

School Channel Development & Educational Partnerships

Build and execute a national school coverage plan, segmenting priority schools and education networks by potential, geography and influence

Deploy the national School Engagement Program in schools not yet covered through value-added educational initiatives and policy-compliant product information

Support the growth of the existing School Program: maintain active relationships with participating schools, follow annual renewal, deliver program content and measure engagement quality year over year

Verify, school by school, whether BIC references appear on school supply lists and document presence or absence by segment and by education level and report it year on year

Capture needs, usage patterns and competitor activity during all school visits, and feed insights to Sales and Marketing

Conduct structured field visits with school leaders, administrators, teachers, purchasing teams and other relevant decision makers

Present BIC stationery solutions, product benefits, quality and safety credentials, and suitability for classroom and learning needs

Public institutions partnerships

Develop and maintain institutional relationships with the Ministry of Education, AREFs and Délégations Provinciales in priority cities, positioning BIC as a credible educational partner

Monitor education policy developments, decisions changes and national school supply directives, to support BIC knowledge and commercial implications

Support in building partnerships with public education bodies through educational programs, donations, school equipment initiatives in full compliance with BIC's anti-bribery policy and Moroccan public procurement rules

Demand Conversion & Availability Coordination

Map how priority schools source stationery and identify the distributors, stationers or office-supply partners involved

Coordinate with Sales and customers to anticipate demand and improve availability of priority BIC products, especially ahead of Back-to-School

Develop and tailor a territory-specific School List Booklet for each stationery sales representative, consolidating the schools, supply lists, priority BIC references and recommended follow-up actions within their assigned territory

Identify stock or distribution gaps, escalate risks early and track corrective actions while respecting ownership of pricing and customer negotiations

Tender Monitoring & Business Development

Continuously monitor public, semi-public, private and association-led tender sources; qualify opportunities by portfolio fit, value, timing, eligibility and probability of success

Share timely alerts and recommended BIC references; match specifications and coordinate technical sheets, samples, certificates and approved documentation for customers and sales teams

Institutional Engagement & Bid Support

Visit institutional buyers and specifiers to present BIC products and benefits, understand requirements and support informed, compliant product consideration

Support bid preparation, clarification and post-award handover, while commercial terms and formal submissions remain with the accountable commercial owner

Performance Management, Collaboration & Compliance

Maintain complete and accurate CRM or tracking records covering visits, stakeholders, opportunities, actions and next steps

Track agreed KPIs and provide regular reporting, insights, forecasts, risks and corrective-action recommendations

Work closely with Sales, Marketing, Customer Service, Supply Chain, Finance and Legal to ensure aligned and timely execution

Represent BIC professionally and comply with applicable laws, tender rules, anti-bribery requirements, competition principles and internal policies

Key Performance Indicators / Key Figures

School list presence: number and share of targeted schools including BIC products with YoY evolution

Segment penetration depth: average number of BIC segments present per school list, vs. prior year

Coverage and visit frequency across the prioritized national school universe

Renewal rate of participating schools in the national school program and their qualification (nb of students, teachers)

New school partnerships signed and School Engagement Program activations delivered

Active partnerships with public education institutions (Ministry, AREF, Délégations) and initiatives/sales delivered

Availability of priority BIC references across stationers and distributors serving targeted schools

Tender pipeline value, early-identification rate, qualification quality, participation and win rate with zero compliance incidents

Incremental school and tender sales contribution, measured jointly with the responsible commercial teams

On-time technical documentation, CRM completeness, reporting accuracy and timely closure of agreed actions

Candidate Profile: Qualifications / Technical Skills

Qualifications and Experience

Education

Bachelor's or Master's degree in Business, Sales, Marketing, Commerce, Public Procurement or an equivalent field

Experience

3 to 5 years of experience in field business development, institutional sales, education partnerships, tenders, B2B sales or a comparable influence-based role. Experience in FMCG, stationery, education, office supplies, pharmaceuticals or public procurement is an asset

Languages

Fluent Arabic and French, written and spoken; professional working proficiency in English

Tools

Proficient in MS Office, especially Excel and PowerPoint; comfortable with CRM tools, opportunity trackers, tender portals and digital procurement platforms

Tender / Compliance

Working knowledge of tender processes, technical specifications, bid documentation and ethical engagement with public and private stakeholders

Professional competencies

Institutional business development

Prospects and develops schools, education networks and institutional accounts; converts stakeholder needs into qualified opportunities and disciplined action plans

Influence & relationship building

Builds credibility with senior decision makers, educators, buyers, specifiers, customers and commercial partners; influences without direct authority

Tender & opportunity management

Monitors multiple sources, interprets specifications, qualifies opportunities, manages deadlines and coordinates inputs accurately and proactively

Product & value communication

Explains product features, benefits, safety, quality and use cases clearly; adapts the message to educational, technical and commercial audiences

Commercial coordination

Understands the school–supplier–stationer ecosystem; works with Sales and customers to improve availability and convert demand while respecting commercial ownership

Planning, analysis & execution

Plans national field activity, prioritizes high-value opportunities, maintains reliable records, uses data to track progress and takes corrective action

BIC World is an Equal Opportunity Employer. We strongly commit to hiring people with different backgrounds and experiences to help us build better products, make better decisions, and better serve our customers. We do not discriminate based upon race, religion, color, national origin, gender, sexual orientation, veteran status, disability status, or similar characteristics. All employment is decided based on qualifications, merit, and business need.

BIC World is not seeking assistance or accepting unsolicited resumes from search firms for this employment opportunity. Regardless of past practice, all resumes submitted by search firms to any team member at BIC via email, or directly to a BIC team member in any form without a valid written search agreement in place for that position will be deemed the sole property of BIC, and no fee will be paid in the event the candidate is hired by BIC as a result of the referral or through other means.

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