Key Account Manager - Out of Home (Petrol)

Life tastes better with ice cream

With 19.000 expert ice cream colleagues and iconic brands like Wall’s, Cornetto and Ben & Jerry’s, loved in 76 countries, we are the world’s largest Ice Cream company leading the industry.

We create iconic ice cream brands that are part of everyday life, bringing moments of joy to millions of people around the world. Everybody loves ice cream. And as the world’s biggest pure‑play ice cream company, we have the scale and ambition to make a real difference.

What truly sets us apart is how we work.

We move fast and keep things simple. We turn ideas into action, trust people to take ownership, and work as one team to win together with integrity. Our culture is high‑performance, collaborative and focused on getting things done.

We’re curious and ready for what’s next. We embrace digital, use data to make better decisions, and keep learning, including how AI can help us work smarter and serve consumers better.

The role

As Key Account Manager OOH, you will own and accelerate the growth of some strategic Out-of-Home customers in Belgium. You will be responsible for developing and executing customer strategies that unlock profitable growth across channels such as Petrol, Retail, Foodservice and Distribution.

You will operate as the business leader for your customer portfolio, translating company strategy into winning commercial plans while identifying new business opportunities and growth platforms. Through strong customer partnerships, rigorous performance management and best-in-class execution, you will deliver both short-term results and long-term strategic growth.

This role requires a highly autonomous commercial profile capable of leading negotiations, shaping channel strategy and influencing internally and externally to secure sustainable business growth.

What you'll be responsible for

As a Key Account Ice Cream, you bring the voice & needs of the customers towards the different stakeholders. You work closely with the Sales Lead Out of Home, CSP team and field team. Externally you will be the key commercial point of contact for your customers. With support of the Sales Lead OOH, you will be responsible for the negotiations and commercial external relationships at buyer level. This includes:

Customer & Business Leadership

Own a portfolio of strategic OOH customers and distributors with full accountability for turnover, profitability and market growth.

Develop and execute ambitious Joint Business Plans that create sustainable value for both customers and Magnum Ice Cream Company.

Build long-term customer strategies aligned with business objectives, category opportunities and consumer trends.

Identify and unlock new routes-to-market, distribution opportunities and growth partnerships.

Commercial Excellence

Lead annual negotiations and commercial discussions with key decision makers.

Drive volume, turnover, profit and market share growth across your customer base.

Translate category, brand and innovation strategies into compelling customer propositions.

Challenge customers and internal stakeholders to identify opportunities that maximize growth and profitability.

Build robust promotional and activation plans with clear return-on-investment metrics.

Channel Development

Shape the commercial strategy for key OOH channels including Petrol, Retail, Foodservice and Distribution.

Identify emerging consumption trends and convert insights into scalable commercial opportunities.

Work closely with CSP, Marketing and Field teams to ensure flawless execution and maximum customer impact.

Drive distribution, assortment and visibility ambitions to strengthen leadership in impulse ice cream.

Financial Management

Deliver against turnover, profit, forecast accuracy and investment targets.

Manage trade investments responsibly and ensure optimal return on commercial spending.

Build, track and continuously optimize customer P&Ls.

Lead forecasting and demand planning discussions with internal stakeholders.

Stakeholder Management

Build strong relationships with senior customer stakeholders and become a trusted business partner.

Act as the voice of the customer within the organization.

Influence cross-functional teams to secure alignment behind customer priorities.

Collaborate with BNX and local teams to leverage best practices and growth opportunities.

We're looking for someone who

Minimum 3 years of experience within FMCG, FMCG, Retail or Out-of-Home environments.

Proven track record in Key Account Management and customer negotiations.

Experience managing customer P&Ls and commercial investments.

Strong understanding of Out-of-Home business models, route-to-market structures and distribution networks.

Demonstrated ability to deliver growth through strategic account management.

Experience within Petrol, Retail, Foodservice or Wholesale channels is considered a strong advantage.

Fluent in Dutch, French and English.

A can-do mentality and strong team spirit, cultivating a culture of entrepreneurship and inclusiveness.

Skills

Customer relationship management

Commercial acumen

Strong negotiation skills

Analytical thinking and data-driven decision-making

Strategic planning

Financial understanding

Business Intelligence

Business execution excellence

Stakeholder management

Problem solving

Project management

Entrepreneurial mindset

Leadership

You think and act like a business owner.

You combine strategic vision with strong executional discipline.

You are comfortable operating in complex and high-pressure environments.

You challenge constructively and influence without authority.

You build strong partnerships while holding high performance standards.

You use insights and data to make impactful decisions.

You inspire others through ownership, energy and resilience.

You continuously look for opportunities to improve how we win in the market.

Why join us?

This is a place for people who are passionate about ice cream and are growth obsessed - both for the business and for themselves. People who act like an owner and drive our business end-to-end. People who are driven by success to deliver more than we ever thought we could!

You’ll thrive here if you value an inclusive culture, with low ego and hierarchy - and if you’re excited to continuously learn and challenge how we work, using digital, data, and new thinking to push us forward.

Roles with real accountability and visible impact

Free to move fast, experiment and challenge how things are done

Continuous learning and development as the business grows

Reward linked to performance and contribution.

Your career here is shaped by what you deliver, as you work across functions and markets and grow with the business.

Ready to build the future of Ice Cream?

If this sounds like the place where you'd thrive, we'd love to hear from you. Apply online and share your CV. We'll review your application and be in touch with the next steps.

If you are an individual with a disability and require assistance at any time during our recruitment process, please let your Talent Acquisition Partner know.

Additional information

The Magnum Ice Cream Company is an Equal Opportunity Employer. We embrace diversity and are committed to creating an inclusive environment where everyone can do their best work regardless of age, disability, gender identity, race, religion, sexual orientation, or any other protected characteristic.