Private Label Specialist

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This is Picnic

About PicnicWorking with usBlogsSustainability

Tech

Operations

Work in Picnic’s OperationBecome a Warehouse WorkerBecome a Delivery Driver

Graduate programs

Teams

AnalyticsConsumerCreativePeople & FinanceSupply ChainCustomer SuccessStudents

All jobs

Private Label Specialist

Consumer📍Amsterdam

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Picnic perks

In a nutshell

Products are the core of our business. We aim to offer the best product range, to make sure we always deliver the best quality. The role of Private Label & New product Specialist focuses on analytical, strategic & creative projects. In this role, you will be responsible for developing new Picnic products that bring a smile to your face. You will manage the entire process of the development of our private label products from A to Z, from analysing range strategies to product tasting to international sourcing to design creations. Together with a passionate team, your goal will be to stay of top of trends and market developments, select the best products for the best prices and make sure that they come into store with a stunning design. You offer entrepreneurial, realistic, and practical business opportunities. Have a forward-thinking idea? Tell your team, modify it, evaluate, experiment, and then make a real impact in our company!

Tricks of the trade

Category expertise: Build and develop a deep understanding of your category through a combination of Picnic data, customer insights and supplier input.

Tender strategies: Define clear negotiation strategies to ensure competitive conditions with our suppliers.

Supplier negotiations: Run (international) tenders and negotiations with suppliers from start until signed contract

Commercial opportunities: Keep an eye open for commercial opportunities and use a data-first approach to identify category innovations.

Team collaboration: Work together with your category team to bring the best to our customers.

Margin & pricing: Perform margin and pricing analyses.

Sustainable packaging: Research and develop sustainable packaging options.

Product creation: Create beautiful and affordable products designed for the home, not for the shelf.

Your superpowers

MSc. degree with exposure to analytical problem-solving

Up to 4 years work experience in an analytical and consumer-centric environment

Strong conceptual, project management and stakeholder management skills

A genuine passion for food, consumer products and design

Commercial drive, a nose for opportunities and not afraid to negotiate

Versatile multitasker with a can-do attitude, work proactively and be able to switch between strategic and operational work

Persistence and enthusiasm to drive projects to a successful end result

Analytical mind but not afraid of getting creative

Fluency in English

Picnic perks

🥗Fresh Lunch, coffee, and snacks

Our offices are equipped with fully-fledged coffee bars and a kitchen and chefs. They prepare delicious fresh and warm lunches every day so you can keep your energy up.

🚴🏼♂️Health insurance discount & bike plan

We have a partnership with CZ (a health insurance provider). Picnic employees get a discount on CZ insurance packages between 5% and 15%. Furthermore, through our partnership with Lease a Bike, you can rent-to-own a new (e)bike at a discounted rate

✍🏼 Learning & development

You’ll get ample opportunity to work on yourself at Picnic. We offer personal development through Lepaya courses, Academy trainings, and more. Interested in improving your mental wellbeing? Through OpenUp you get free access to trained psychologists and many courses.

All the rest

At Picnic you get 25 holidays, we cover your travel expenses and offer a pension plan. And your phone and laptop are on us, as well.

Building the supermarket on wheels together

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© 2026 Picnic

A bit about us

When you join Picnic, you’re joining the shopping revolution, delivering groceries to millions of people across Europe, and we’re growing fast. Think super fresh products and personal service, but in a modern, sustainable way. And we’re the only ones in the world doing it all by ourselves. From our fully automated fulfillment centre to delivery algorithms and marketing campaigns: we do it all in-house. Our team consists of 85+ nationalities and we’re always looking for new talent. Ready for the ride?

Recruitment Process

1

CV screening

2

Phone screening

3

Online assessment

4

Interviews

5

Assessment day

6

Closing interview

7

Offer

Commitment to equal opportunities

Picnic is an equal opportunity employer—this means that all decisions regarding applications will be based on qualifications and merit. Applicants will be regarded independently of age, gender identity or expression, sexual orientation, ethnicity, skin color, civil status, religious beliefs, physical or mental disability, or any other factors protected by law.

At Picnic, we celebrate and value our differences and are committed to building a safe and inclusive working environment where everyone can be themselves.

Our Mentality

At Picnic, we build from scratch with an owner’s mindset. Picnic is looking for highly motivated, reliable candidates who like and take ownership and accountability for their actions. We dive into the unknown, taking end-to-end responsibility for every outcome, going the extra mile to tackle complex challenges. We turn insights into action, working as a team to get things done. We move fast, never compromising on quality or long-term impact. With grit and commitment we build what has never been built before!

Get in touch with our recruiters

Get in touch with our recruiters

Maja Wolf - Recruiter

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